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Marketing a Radon Mitigation Company Through Fall and Winter

A month-by-month plan for a radon mitigation company from October to February: what to post, what to say and when to say it.

By Explainer Music Videos · October 17, 2026 · 3 min read

In summer, nobody is thinking about their basement air. The windows are open, the kids are outside, and radon is the last thing on anybody's mind. Then the furnace kicks on, the house closes up, and a few people start to wonder.

Fall and winter are when a radon mitigation company has the most to say. Here is a plain plan for those months, built around things you can post and say without spending much.

Why do fall and winter matter so much for radon?

Part of it is just habit. People spend more time inside, and more time in the basement: the TV room, the laundry, the kid's bedroom that used to be storage. Questions about the house come up when you're stuck in it.

Part of it is the calendar. The EPA marks January as National Radon Action Month and puts out free graphics and messages for partners to share. That gives you a reason to talk about radon that isn't "please hire us." You're joining something bigger than your company.

And part of it is neighbors. When one house on the street tests and gets a high number, the rest of the street tends to hear about it.

What should you do in October and November?

Think of these months as setting the table. You're reminding people you exist and that testing is simple.

• Post one short tip a week. "You can't see or smell radon. The EPA says testing is the only way to know." Link to the EPA's radon page so it isn't just your word.
• Show your work. Photos of clean installs on houses that look like the ones in your town. A pipe run neatly along a back corner says more than any sentence.
• Talk to realtors and home inspectors. Drop off a one-page sheet with your number and how fast you can schedule. They hear about radon before anybody else does.
• Get your phone ready. Whoever answers should be able to say, in one breath, what the EPA's action level is and what happens next.

What should you do in December and January?

December is short and busy. Keep posting, keep it light, and don't fight the holidays for attention.

January is your month. Use it.

• Share the EPA's materials. Their partner page has ready-made messages for National Radon Action Month. Add one line about your town.
• Answer the same five questions over and over. How do I test? What does my number mean? How long does the fix take? Will it be loud? How do I know it worked? A short post or video for each one is plenty.
• Offer something easy. If you sell or hand out test kits, say where and how. If you don't, tell people where they can get one.
• Write to past customers. A short note in January asking if they've retested, or if a neighbor or family member might want to. Keep it friendly, not pushy.

What about February and the end of winter?

By February, the people who tested in January have numbers. Some of those numbers are high, and those people are nervous. This is when calm, clear answers matter most.

Make sure your website and Facebook page have one plain explanation of what you do, from the test to the retest, so a worried homeowner can read it at 10 at night and feel a little better before calling you in the morning.

Where a song fits

The hard part of winter marketing is being remembered. People see a radon post in October and need you in February. A catchy 30-second song with your company's name, what you do and your phone number is one way to stick in a head over those months.

Here's the kind of thing a jingle can say (an example written for this post):

Test it in the winter when the windows are shut, / [Your name] Radon fixes it, no ifs, no buts.

That's The Jingle, $750, paid once: a 30-second song, a vertical video with captions for Facebook, Instagram and TikTok, a thumbnail and the MP3. You can use it in posts, ads, on local radio or as your on-hold music, for as long as you like. You okay every word before the video is made, and you don't pay until you've seen the result. Start here, or have us call you.