How often should a radon company post on Facebook?

Once or twice a week is plenty if the posts are useful. A steady, calm page beats a burst of posts followed by months of nothing.

Is it okay to post about the health risk of radon?

Yes, if you quote the EPA and link to it. Say it plainly once in a while, and spend most of your posts on testing, the fix and your crew.

Should I post photos of my installs?

Yes, with the homeowner's permission and without house numbers or anything that shows where they live. A neat install says more than any sentence.

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Radon mitigation

What Should a Radon Mitigation Company Post on Its Facebook Page?

A plain list of Facebook posts a radon mitigation company can make, with example wording you can copy and change.

By Explainer Music Videos · October 17, 2026 · 3 min read

Quick answers

How often should a radon company post on Facebook?: Once or twice a week is plenty if the posts are useful. A steady, calm page beats a burst of posts followed by months of nothing.
Is it okay to post about the health risk of radon?: Yes, if you quote the EPA and link to it. Say it plainly once in a while, and spend most of your posts on testing, the fix and your crew.
Should I post photos of my installs?: Yes, with the homeowner's permission and without house numbers or anything that shows where they live. A neat install says more than any sentence.

You've got a Facebook page, and you know you should post on it. But radon is invisible, the fix is a pipe and a fan, and there are only so many ways to say "test your home." So the page sits there, last updated in March.

Here is a plain list of what to post, with words you can copy, change and use this week.

What kind of posts work for a radon company?

Think about who follows a radon company's page. Mostly neighbors, past customers, a few realtors, and people who just got a test result and are trying to figure out if you're real. They want three things: to understand the problem, to trust you, and to know how to reach you.

So a good mix looks something like this:

Plain facts with a source. One sentence, one link to the EPA.
Your work. Photos of tidy installs, short clips of the crew, the van in front of the shop.
Answers. The questions you hear on the phone every week, answered in a few lines.
Your town. You're a local company. Act like one.
A reminder of how to reach you. Your number, every so often, without shouting.

**The Stranger in My Basement** · A sample of The Story, a radon song, made for an example business.

What can you post this week?

Here are example posts you can adapt. Change the words so they sound like you.

A fact post: "You can't see or smell radon. The EPA says testing is the only way to know what's in your home. [Link to epa.gov/radon] If you've never tested, it's a simple place to start."

The EPA's radon page says exactly that, so you can link it with confidence.

A number post: "Got a radon test back and not sure what it means? The EPA recommends fixing a home at 4 pCi/L or above, and says to consider it between 2 and 4. Call us and we'll walk you through yours."

That comes from the EPA's action level page.

A work post: "Finished a system in a split-level out on the east side today. Pipe runs up the back corner of the garage, fan's outside, and you can barely hear it. Retest is next week."

An answer post: "Question we get a lot: will the fan be loud? Honest answer: here's what you'll hear and where. [A short video standing next to one.]"

A town post: "Good luck to the [high school] team Friday night. The crew will be in the stands."

What should you stay away from?

A few things make a radon page feel like a sales pitch, and people scroll right past them.

Scare posts. Skulls, red warning signs, all capital letters. The truth is serious enough on its own. Say it calmly.
Numbers without a source. If you can't link to the EPA or your state's radon program for it, leave it out.
Posting only offers. If every post is a discount, people stop reading.
Customer details. Never show an address, a street sign or a house number without clear permission.

And check your state's rules on what you can say about licensing and certification. Many states have a radon program with its own guidance.

How do you keep it going?

The pages that work are the ones that keep going. A simple plan helps:

Monday: a fact or an answer.
Thursday: a work photo or a town post.
Once a month: something with your phone number front and center.

Twenty minutes on a Sunday night with your phone is enough to plan the week. In January, when the EPA marks National Radon Action Month, you can share their ready-made graphics too.

Where a song fits

A Facebook page needs something people will actually watch to the end and maybe share. A short song with your company's name, what you do and your phone number can be that post, and you can pin it to the top of your page.

The film on this page, The Stranger in My Basement, is a sample we made for an example radon company. It's the longer, 2-minute version that tells the whole story. For a Facebook page, the 30-second version is what you'd post most.

That's The Jingle, $750, paid once: a 30-second song with your name, what you do and your phone number, a vertical video with captions for Facebook, Instagram and TikTok, a thumbnail and the MP3. You okay every word before the video is made, and you don't pay until you've seen it. Tell us about your company.