What should a plumbing jingle include?

Your business name, your phone number and one promise you actually keep, like answering at night or showing up on time. Anything more gets crowded in 30 seconds.

Should the phone number be in the song?

Yes, if you want people to call. Sing it at least twice, the same way both times, and put it on screen as well.

Can I use my jingle on the radio and on hold?

Yes. A 30-second song works as a radio spot, as on-hold music and on Facebook. Check with your station about the length and format they need.

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What a Plumber's Jingle Should Say: Your Name, Your Number and One Promise

A plumber's jingle has room for three things: your name, your phone number and one promise you keep. Here is how to pick them, with an example verse.

By Explainer Music Videos · October 17, 2026 · 4 min read

Quick answers

What should a plumbing jingle include?: Your business name, your phone number and one promise you actually keep, like answering at night or showing up on time. Anything more gets crowded in 30 seconds.
Should the phone number be in the song?: Yes, if you want people to call. Sing it at least twice, the same way both times, and put it on screen as well.
Can I use my jingle on the radio and on hold?: Yes. A 30-second song works as a radio spot, as on-hold music and on Facebook. Check with your station about the length and format they need.

When a pipe bursts, nobody searches for the plumber with the nicest truck. They call the name they remember, or the number on the magnet on the fridge. A jingle is a way to get your name and number into people's heads before the water is on the floor.

The trouble is that many owners try to fit everything in: twenty years in business, drains, water heaters, sewer lines, free estimates, family owned. Thirty seconds can't hold all that. Here is what it can hold.

Three things, and only three

A good plumbing jingle says:

Your name, clearly, more than once.
Your phone number, sung slowly enough to remember, twice.
One promise, the single thing you want people to believe about you.

That's it. Your services list belongs on your website and your truck. The song's job is to help your name come to mind when the toilet overflows on a Sunday.

Getting your name to stick. If your business is named after you, that is a gift for a song. "Call Hanson" is easier to sing than "Tri-County Residential Plumbing Solutions." If your name is long, pick the short version people actually say, and use that one every time: in the song, on the truck and when you answer the phone.

Say your name at the start and again near the end. Repetition is not lazy in a jingle. It is the whole point.

Making the number memorable. A phone number is the hardest thing to sing well, and the most useful. A few things help:

Keep it the same every time. Same rhythm, same pauses. People remember the tune of a number, not just the digits.
Group it the way people say it. Area code, then three, then four.
Put it on screen too, in large text, for the people watching with the sound off.
Use the number you actually answer. If calls go to an office line that closes at five, that matters.

Picking your one promise

This is where owners get stuck. The promise has to be true, it has to be something a homeowner cares about at the moment they need you, and you have to keep it every day. Some that fit a plumber:

"We answer the phone, day or night." (Only if you do.)
"We show up when we say we will."
"We wipe our boots and clean up after."
"We tell you the price before we start."
"Your neighbors down the road since 1987." (Use your real year.)

Don't promise what you can't back up. A song that says "there in an hour" will be sung back to you by the customer you were late for.

An example verse

Here is a short verse written fresh for this post, for a made-up plumber. Say you run [Your name] Plumbing in a county seat in central Iowa, and your promise is that a real person answers the phone:

When the pipe lets go at two a.m.
and the water's creeping in again,
call [Your name], we pick up the phone,
five-one-five, five-five-five, oh-one-four-two.
A real voice answers, you're not alone,
five-one-five, five-five-five, oh-one-four-two.

Notice what it does. The name comes early. The number comes twice, the same way. The promise, a real voice answers, is something a person with water on the floor wants to hear. There is no list of services and no slogan that could belong to anyone.

What to post while you're at it

A jingle works better when your Facebook page has something useful on it too. A few ideas a plumber can post tomorrow:

How to find your main water shutoff, with a photo of a typical one.
How to check a toilet for a silent leak. The EPA's WaterSense program suggests putting a few drops of food coloring in the tank and seeing if color shows up in the bowl after 10 minutes. (EPA WaterSense, Fix a Leak Week)
A reminder before the first hard freeze to disconnect garden hoses.
A post in March for Fix a Leak Week, which the EPA holds every year.

Helpful posts and a song people hum go well together.

Where a song fits

Our Jingle package is exactly this: a 30-second song with your name, what you do and your phone number, written new for your business, plus a vertical video with captions for Facebook, Instagram and TikTok, a thumbnail and the song as an MP3 for radio or on-hold. It's $750, paid once. You hear the song and okay every word before the video is made, and you don't pay until you've seen the result.

If you'd like to hear one first, "The Plumbers Next Door" is a country sample we made for an example plumbing company. Or have us call you and we'll talk through your name, your number and your promise.