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How to Celebrate an Electric Co-op's Anniversary: 50th, 75th or 90th

Ideas for planning an electric co-op's 50th, 75th or 90th anniversary that honors the founders and gives today's members a reason to celebrate.

By Explainer Music Videos · · 3 min read

Quick answers

How far ahead should a co-op plan its anniversary?
A year is comfortable. Gathering old photos, finding longtime members to talk with and booking a venue all take longer than people expect.
Should the anniversary be part of the annual meeting?
It can be a good fit, since members are already coming. It works well when the celebration feels like its own part of the day, not an add-on to the business meeting.
What makes a co-op anniversary different from a company's?
The members own it. The story is theirs and their families', so a good celebration puts members, not the co-op's leadership, at the center.

An anniversary is the one time a co-op gets to tell members, out loud, where their power came from. It's also easy to let it slip by with a logo on the newsletter and a cake at the office.

Whether you're coming up on 50, 75 or 90 years, the question is the same: how do you make it something members feel part of, not just something they read about? Here's a plain plan you can adapt.

Why anniversaries matter more for co-ops

Many rural electric co-ops trace their roots to the 1930s and the years after. The federal regulations record that the Rural Electrification Administration was established by Executive Order No. 7037 on May 11, 1935, with statutory authority from the Rural Electrification Act of 1936. Neighbors organized, signed up and helped bring lines down roads that hadn't had them.

That makes a co-op anniversary different. It isn't a company celebrating its sales. It's a community remembering that it did something together, and it belongs to the members.

We Turned the Lights On Ourselves · A sample of The Milestone, for an example co-op’s 90th anniversary.

What each milestone can focus on

Each anniversary has its own feel. A few ideas for shaping the year:

Whatever the number, decide on one sentence that sums up your year. Something like "Built by neighbors, still owned by neighbors." Use it on everything.

A year of small things, and one big day

An anniversary doesn't have to be one event. Spreading it over a year gives members many chances to join in.

Keep it local. Use the county band, the café's pies, the church hall. People notice when their own town is part of it.

Tell the founding story well

The heart of any co-op anniversary is the founding story. Tell it in a way people can feel, not just read:

If you don't know some of it, say so, and ask members to help fill it in. That's part of the celebration too.

Where a song fits

A song can carry a founding story in a way a printed history can't. People hear it together at the big day, and then it keeps working all year on your website, on Facebook, on local radio and in schools.

Our Milestone package ($3,900, paid once) is made for anniversaries: a 4-minute song about how your co-op started and grew, three 15-second ads for the big day, plus a 2-minute story song with a widescreen video and a 30-second jingle with a vertical video for Facebook and Instagram. You okay every word of the song before the video is made, so the history is told the way your co-op wants it told, and you don't pay until you've seen the result.

You can watch We Turned the Lights On Ourselves, a sample we made for an example electric co-op's 90th anniversary, and see more on our page for co-ops.

Fifty years, 75 or 90, the story is worth telling well. Start gathering it now.

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