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Where to Use Your Business Song: Facebook, On-Hold Music, Local Radio and the County Fair Booth
Every place a small business can put its song to work, from Facebook and on-hold music to local radio, your website and the county fair booth.
Quick answers
- Can I use my business jingle as on-hold music?
- Yes, if you own the rights to use it that way. Ask your phone provider how to upload an audio file. Many business phone systems accept an MP3.
- How do I get my jingle on local radio?
- Call the station's sales office. They'll tell you what spot lengths they sell, what file format they need and what it costs to run.
- Should I post the same video more than once?
- Yes. Not everyone sees a post the first time. Pin it to the top of your Facebook page and share it again in a few weeks with a new caption.
You finally have a song for your business, or you're thinking about getting one. Now the question is where to actually use it, because a song that only lives on your laptop does nothing for anybody.
The good news is that a business song is one of the most reusable things you'll ever own. Here is every place it can go, and how to make each one work.
On Facebook, Instagram and TikTok
This is the obvious one, and for most small-town businesses, Facebook is where your customers already are.
- Pin it. Post the video and pin it to the top of your Facebook page, so it's the first thing visitors see.
- Use the vertical version. Tall videos fill a phone screen. Wide ones look small.
- Keep the captions on. Plenty of people scroll with the sound off. Captions let them follow along.
- Write a plain caption. Who you are, what you do and how to reach you. "Here's our song. Call us at 555-0188 or stop by on Main Street."
- Post it again. Share it every few weeks with a new caption: before your busy season, on your anniversary, when you hire someone new.
- Ask your staff and family to share it. Their friends are your neighbors.
If you run Facebook or Instagram ads, the 30-second version works well as the ad itself.
On hold
When a customer calls and has to wait, they hear whatever you play. That's 30 seconds or a few minutes of their full attention.
Ask your phone provider how to upload your own on-hold audio. Many can take an MP3. Your song, maybe with a short spoken line about your hours or a seasonal reminder, is far more welcome than silence or a beeping tone. It also tells callers they reached the right place.
On local radio, TV and your website
A 30-second song fits naturally into a radio spot. Call the sales office at your local station and ask:
- What spot lengths do you sell?
- What file format and loudness do you need?
- What times of day reach the people I serve, like farm reports, morning drive or high school sports?
- Do you offer packages for local businesses?
Local TV stations and cable providers sell spots too, and a widescreen video is ready for them. Ask the same questions.
Put the widescreen video near the top of your home page, where new visitors land. A short song can explain what you do faster than a page of text. Upload it to YouTube as well, so you can share a link anywhere and so people searching YouTube can find you.
If you have a longer story song, put it on your "About Us" page. That's where people go when they want to know who you are.
At the county fair, events and the front counter
This is where a song really earns its keep in a small town.
- County fair or home show booth. Loop the video on a TV or tablet. A catchy tune is a friendlier way to draw people over than a stack of brochures. Check the fair's rules on sound before you crank it up.
- Parades. Play it from the truck or the float.
- Sponsored events. Ask if they'll play it before the game, the tractor pull or the fireworks.
- Grand openings and anniversaries. Play it as people arrive.
- Your own front counter or waiting room. A screen with your video on a loop gives people something to watch.
- Trade shows and co-op annual meetings. Start the program with it.
Where a song fits
The song works hardest when people hear the same tune in many places: on Facebook, then on hold, then at the fair. Every song we make is yours to use everywhere, for as long as you like, including Facebook, Instagram, your website, ads, local TV, radio, on-hold music and events.
Our Story package covers all of those places in one go: a 30-second song with a vertical video for social media and an MP3 for radio and on-hold, plus a 2-minute song that tells your business's story, with a widescreen video for your website and YouTube. It's $1,950, paid once, and you don't pay until you've seen the result. Questions? Ask us to call you.